The tools in this category are used to create, manage and monitor online advertising efforts.
Sub-categories ⇒ Adwords/Bing | Banners | Landing Page Tools | Retargeting | Home
Adwords/Bing Campaign Management Tools
Adwords Keyword Planner – See what people are searching for, get historical statistics and see how a list of terms may perform. Adwords signup required.
Wordstream Adwords Tools – Adwords management software with a negative keyword suggestion tool, analytic insights and text ad creation. Excellent support section with videos. Paid tool set with free trial.
Raven Adwords Tools – Manage, monitor and report on unlimited Adwords campaigns, report Adwords results with Metric tool. Paid tool, offers free trial, excellent help center.
Ten Scores – Adwords quality score adviser, offers recommendations on improving bad quality scores, shows waste and tracks progress. Paid tool set with money back guarantee. Free trial.
Jumbo Keyword – No charge, a Google Adwords keyword tool with 70+ editing functions. Easy to use and fast.
An Adwords Script to Make Exact Match, Exact. Not a tool but an article showing how to reverse close variant matching.
Adwords Training Tools (Note: In order to be listed here, I need to know the company owners personally or have taken the Adwords class ~ Debra).
Adwords Training with That Pam Chick – Specializes in pay-per-click (PPC) advertising across the major platforms, including Google AdWords, Facebook Ads, LinkedIn Ads, and Bing AdCenter.
Market Motive PPC Advertising – Online courses offer academically-structured, outcome based learning paths. Licensed by higher education and professional institutions world-wide.
Bing Ad Tools:
Bing Ads Campaign Planner – Gathers data from Bing and allows you to research performance data at the vertical, product and keyword levels, trending traffic and forecasting, key competitor performance. No charge.
Bing Ads Intelligence Tool A powerful keyword research and optimization tool that operates seamlessly in Microsoft Office Excel. Once installed, open Excel and you’ll see a tab on the menu bar called Bing Ads Intelligence. Click the tab to start building your keyword lists and gauging keyword performance on the Yahoo Bing Network. Being able to view, select and bid on the best performing keywords makes this tool critical for maximizing your ad spend.
1. Search Engine Land Adwords Article Category.
2. Are You Making These 10 Common Google Adwords Mistakes?
3. 10 Things Nobody Tells You About Google Adwords
4. 7 Adwords Alternatives That Failed, Except For One
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