Podcasting, while less talked about than video, is an unique way to spread content, engage customers and attract links. There are many easy-to-use podcasting tools available, most are inexpensive and come with minimal learning curves. I download podcasts to my smartphone and listen while I walk or drive, it’s a great way to catch up on what’s happening or hear about a subject in-depth.
If you have a lot of written content, consider turning it into a podcast and adding to spots like iTunes and the podcast directories as an additional way to broaden your reach and build brand.
The following is a list of podcasting tools and resources you can use to create, stream, archive and promote your podcasts:
1. Podcasting Legal Guide on Creative Commons. “The purpose of this guide is to provide a general roadmap of the legal issues specific to podcasting…and covers US-based legal questions only.” Know the legal mumbo-jumbo before you get started, avoid issues as you record.
2. Audacity. Considered the most popular open source digital audio editor, Audacity is compatible across Windows, OSX (Apple), Linux and more. Audacity only provides functions for capturing and editing, there are no publishing options. Free.
3. BlogTalkRadio – Host your own live talk radio show with any phone and a computer or listen to thousands of new shows created daily, can be posted directly to Facebook. Paid/offers free trial. (search on “blogtalkradio coupon code” for discounts)
4. SnapKast – A Windows desktop software solution for fast, easy MP3 audio and MPEG-4 video content creation and delivery. Sessions shared online, delivered via RSS podcasts, and played back on any computer or podcatching device, e.g. iPod, smartphone. Great podcasting creation tool for Microsoft Windows and PowerPoint. Works on any PC and tablet. Paid. Promo code for educators/teachers.
5. SoundCloud – Community site where you can download music and audio for anyone to hear. Top magazines share audio interviews, universities offer weekly podcasts on a wide range of topics. Access via Facebook sign in, free to use. Terrific
6. Podbean – Has two options, one for Publishers (paid) and one for Subscribers (free). Publishers can create professional podcasts in minutes without programming knowledge. Podbeans interface allows you to upload, publish, manage and promote your podcasts with just a few clicks of the mouse. Subscribers – Store your podcast subscriptions online, access from any computer and add new subscriptions from anywhere. You can also download and play podcasts on your mobile phone.
7. Evoca – Record and publish any digital voice recordings (interviews or conference calls) using a phone, Skype or microphone. Save audio files in MP3 format, can access from any web or mobile browser. Post recordings to any website, blog, Facebook or Twitter page. Offers online transcription service. Paid/offers free trial.
8. Hipcast – Create and manage audio and video podcasts from the cloud, post directly to your blog, to iTunes and into their large on-site directory. Has iPhone App, record and publish new episodes straight from the App. Paid/offers free trial.
9. PodOMatic – Create podcast and minicast (adding images to podcast) from their site, upload to their directory. Easiest service to use, no bells and whistles however. Basic service is free, upgrades available. Trail offer available.
10. Podcast Directory – One of the largest and most active directories, find a podcast or add one free.
11. TalkShoe – The host picks a topic and launches a community call where up to 250 people can participate. Guests join in via computer or telephone, they can listen or join the discussion. When the call is finish, TalkShoe records the call as a podcast and makes it available to the host. The podcast can be added to your blog, website, or Facebook via widget. Podcast can also be added to iTunes and podcast directories. Free but also offers upgrades.
12. iTunes – How to add your podcast to iTunes.
13. Libsyn – Create an iOs and Android app for your podcasts. Paid.
If you want more information on podcast apps, read this great article from TidBITS Most cost from $1.99 to $4.99 but come with extra features like bookmarking, playlists and sleep timers! If you only listen to podcasts occasionally and/or don’t want to spend two bucks , the free Stitcher app may be for you.
14. Podcast 411 – A list of 173 directories, all free, no submission fees. List updated February 2013.
For more resources and tools, search on the following terms:
- Podcasting studio
- Podcast directory
- Free podcast for iPhone/Android
- Podcast hosting
- Audio workstation