The two video’s below are a must-watch, listen closely to what Googler Othar Hansson says in the first minute of the first video. He makes comments like “we want two get information on credibility of authors” and “become a ranking signal” that further reinforce the importance of assigning authorship to what you write. I think this is a big deal and where Google is headed, getting “credit” for what you create is a way to build authority which in turn will support credible ranking signals.
On the practical side, Othar tells us how to give credit to guest bloggers or make sure we are credited for the content we write on other people’s blogs. At about the 5:34 mark on the first video he says:
OTHAR HANSSON: So from each post, if you can figure out a way in your CMS to point from that post to that author’s Google Profile with the same rel=author attribute. So that could be as simple as just at the bottom of each post, have the author actually insert a link themselves with this attribute on it.
I would do more than just insert a link at the bottom of the post as he mentions, I’d add a descriptive and memorable bio with the link to your G+ profile. Do this when posting to your blog/site or someone else’s.
At the 9:30 mark Othar Hansson makes this comment in the second video:
But just having an author photo next to results I think will have a huge psychological impact on users.
Be sure you add an appealing photo of yourself to your Google+ bio, the “psychological impact” from a simple photo may generate clicks, tweets, shares and plusses.
Additional reading on Google authorship: