I suffer from “oooolookitdat” syndrome, it flares up every time I land on sites like Pinterest and SlideShare. Doesn’t matter if I’m working or surfing for pleasure, I normally end up blowing 30+ minutes looking at everything but what I came for.
The marketing departments on SlideShare and Pinterest love hearing this and purposely design their sites to feed “oooolookitdat” syndrome but for the rest of us? This marketing ploy can be a time suck or worse, divert potential customers and inbound links to our sites.
Thing is, we know the social sites are a great source of traffic, how do we tap into that without losing people along the way? Here’s an idea:
I found this presentation on SlideShare talking about the concept of fair use and copyright infringement, it was written to give you basic tips on how to protect what you create. The presentation was entertaining and had a couple of good points but no meaty details or links to additional sources until the end where this slide was dangled:
It was immediately followed by this one:
Smart!. The bit.ly link leads to a detailed page on the concept of fair use and copyright infringement on a different site.
What a great way to get people off SlideShare (or Facebook, or Pinterest) and into your site.
I recommend you point links to your website and be sure to include:
1. A passive “link to us” call to action at the end of the page and,
2. An email capture offering a newsletter or more information option.
Adding both items helps grow your traffic, links and email data base all on one page.
Large social networking sites like SlideShare and Pinterest aren’t going away so use them to drive links and traffic to your site rather than keeping them from it .